Director of Digital Experience & Strategy — Chief Mom Officer

I’m Erin Rebmann, a creative leader with expertise in brand strategy, graphic design, marketing, UX/UI, and web design. Over the past decade, I’ve helped organizations and brands build digital experiences that are not only visually compelling but also strategic, accessible, and results-driven. I currently serve as President of the Advertising Club of Richmond, where I have the privilege of leading a community of creatives and marketers, fostering mentorship, growth, and collaboration across the industry.

Beyond my professional work, I’m also a proud mom of two. Motherhood has shaped the way I approach design and leadership, teaching me adaptability, patience, and the ability to see challenges from different perspectives. Whether I’m building a brand, refining a digital experience, or juggling family life, I bring creativity, strategy, and heart to everything I do.

Family photo of myself, my husband, daughter, and son

Knowledge & Skills

Digital & Technical Proficiency

eCommerce Platforms, Digital Platform Ownership, Web Architecture, Content Strategy, CMS Management, Marketing Analytics (Google Analytics), SEO, PPC, Paid Social, Retargeting Campaigns, CRM Integrations, Design Tools (Adobe Creative Suite, Figma, Canva), Video Editing, HTML & CSS

Creative Design & Brand Strategy

Creative Direction, Brand Identity & Visual Strategy, Integrated Marketing Campaigns, Design Systems, Visual Presentation of Complex Content, Typography, Color Theory, Layout Design, Illustration, Animation, Multimedia

Leadership & Team Management

Team Leadership, Mentorship & Coaching, Cross-Functional Collaboration, Change Management, DEI-Driven Leadership, Stakeholder Communication, Vendor & Agency Management

Business & Operations

Budget Management, Design Metrics & Performance Assessment, Operational Effectiveness, Strategic Planning, Process Improvement, Project Management, Client & Stakeholder Management

User Experience & Accessibility

Human-Centered Design (HCD), User Empathy, UX/UI & Digital Optimization, Early Prototyping & Iterative Design, User Research & Insights, Accessibility Standards, Conversion Optimization, ADA Compliance

Innovation & Strategic Growth

Market Analysis, Trend Forecasting, Competitive Benchmarking, Ideation & Brainstorming, Product & Service Innovation, Strategic Partnerships, Business Model Development, Go-to-Market Strategy

Certifications

UX UI Best Practices

SKILLS COVERED:
User research, wireframing, prototyping, information architecture, visual hierarchy, consistency, accessibility, responsive design, interaction design, usability testing, data-driven iteration, design systems

Digital Marketing Foundations

SKILLS COVERED:
SEO, SEM, content marketing, social media, email marketing, paid advertising, analytics, audience segmentation, conversion optimization, branding, campaign strategy, performance tracking

Accessibility for Web Design

SKILLS COVERED:
Semantic HTML, ARIA, alt text, color contrast, keyboard navigation, focus management, accessible forms, clear headings, descriptive links, responsive design, accessibility testing, WCAG/ADA compliance

Project Management

SKILLS COVERED:
Planning, scheduling, budgeting, risk management, resource allocation, task prioritization, communication, stakeholder management, team leadership, Agile, Scrum, Waterfall, performance tracking

Figma Foundations

SKILLS COVERED:
Interface basics, frames & layers, components, styles, prototyping, auto layout, variants, collaboration, design systems, plugins, version control, developer handoff

Graphic Design Foundations

SKILLS COVERED:
Typography, color theory, composition, hierarchy, balance, contrast, branding, layout, imagery, iconography, visual storytelling, design principles