Texas Inn, affectionately known as “The T Room,” has been a beloved dining institution in Lynchburg, Virginia, since its founding in 1935. With its rich history and deep connection to the local community, the Texas Inn faced a pivotal moment when it was sold to new owner David Saunders. Recognizing the importance of honoring the establishment’s legacy while modernizing its brand, David reached out for expert guidance in rebranding.

Our collaborative efforts focused on creating a fresh look and feel that would resonate with both longtime patrons and new customers. We developed a comprehensive branding strategy that paid homage to the restaurant’s storied past while infusing it with contemporary elements. This included designing new collateral that reinforced the revitalized identity across all touchpoints, from menus to signage and promotional materials.

Since the rebranding, Texas Inn has successfully expanded its footprint, opening two new locations in Harrisonburg and Richmond, further solidifying its reputation as a cherished dining destination in Virginia.