Virginia Energy Sense (VES) is the Commonwealth’s energy education program managed by the State Corporation Commission. Virginia set a goal to reduce electric energy consumption 10 percent below the 2006 level by 2022 and created the Virginia Energy Sense program. The goals of this statewide public awareness campaign are to help consumers make informed choices, increase awareness of options for conserving electricity, and enable consumers to reduce their energy consumption. I assisted in the creation of new collateral and event marketing banners.
In 2019, VES attended more than 17 large public events across the Commonwealth, resulting in 215,450 impressions of program material.
Branding, Case Study, Print