A. Smith Bowman Distillery, Virginia’s oldest and most award-winning distillery, has a rich legacy rooted in craftsmanship and tradition. Recognizing the need to enhance their branding and better align their visual identity with their core values, they reach out for assistance. Our collaboration focused on developing a cohesive look and feel that truly represented the essence of A. Smith Bowman. We crafted brand elements that highlighted their storied heritage while appealing to a modern audience.

When the COVID-19 pandemic disrupted traditional sales channels, we pivoted their strategy to embrace eCommerce. By launching an online platform, we not only drove traffic and sales for their spirits but also ensured that loyal customers could continue to access their favorite products safely.

For their limited-edition offerings, we implemented an innovative online lottery system, generating excitement and exclusivity around these special releases. This initiative proved to be an overwhelming success, driving significant engagement and sales.