Housing Families First, a dedicated non-profit organization based in Richmond, Virginia, is committed to providing families experiencing homelessness with the essential tools for achieving housing stability. Formerly known as the Hillard House, the organization recently rebranded to better reflect its mission and broaden its impact through rapid rehousing initiatives.

In partnership with Housing Families First, we developed a secondary brand initiative aimed at raising crucial funds to support their mission. Our focus was to create a cohesive strategy that effectively communicated their goals and encouraged community involvement.

We designed a user-friendly landing page to facilitate donations, providing an accessible way for supporters to contribute to the cause. To maximize outreach, we implemented targeted digital ads that highlighted the organization’s mission and success stories, capturing the attention of potential donors. Additionally, we crafted compelling direct mailers that further spread awareness about Housing Families First and the vital work they do.