A. Smith Bowman Distillery had to pivot during the pandemic in order to continue hosting their lottery event for their limited edition products. The solution was to create an online lottery system. I created a landing page for their Limited Edition 10-Year Cask Strength Virginia Straight Bourbon Whiskey, built out an online form for submissions, and a digital campaign to help garner interest. It was a huge success with 7,760 entries.
Case Study, Digital, Website